Unlocking an Invisible Market: User Needs and Design Logic of BLV Mobile Games in China

April 28, 2026

Zihe Ran

Zihe Ran

HCI Researcher


14:15  -  14:30

Blind and low-vision (BLV) gamers in China represent a highly engaged, social, and loyal community that is often overlooked in mainstream development. By tracing the evolution of the Chinese BLV market, we will uncover how these players navigate complex digital environments through sound and touch. We will delve into the authentic stories of players to understand their core desires for social belonging and competitive fairness, translating these human needs into specific design imperatives.

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