In this session, Jon will share Forza franchise history, learnings, and approach to inclusive design and accessibility. Over the past decade, Forza has become a more inclusive and accessible racing franchise by accident and by design. The development teams at Turn 10 Studios and Playground Games have learned that solving accessibility problems is about solving customer problems, and vice versa. Now they are focusing on inclusive design first, knowing that it empowers all players. Today they fully embrace these new opportunities and challenges, and are looking not only to evolve franchise accessibility, but also to evangelize the importance of making gaming for everyone a reality.